Breakthru Fitness is Pasadena’s elite fitness center well known for its signature programs and group training. As they approached the 5th year anniversary of the center the need to add some new vitality and energy to the club was a concern. A revamping of all the print marketing materials was conducted and copy was re-worked to better communicate the nature of the services. Bringing in a more energetic way of communicating and a warmer marketing direction was implemented. Everything from large format posters, take away print materials to in-house digital screed displays are created for the club on a ongoing basis.