Pamela Brannon- Executive Director, for non-profit organization Children of Uganda was the client for this web site and re-branding project. Phase One of the design process consisted of the core planning where ideas for the new Branding & Positioning were explored. New communication methods and strategic recommendations for the organization were suggested. Creating a fresh new web site was much more involved than just giving them a updated design approach. Adding robust social media functions were introduced to COU so they could become interactive and have an instant connection to the organization on the ground in Uganda. Making a user friendly donation section was also key to this redesign for the organization. Evaluating the mood and tone to the over all communication language was addressed and changed.
With this custom site the client and her staff have total editing & updating control, with key features: streaming music, video, tour date management, giving/donate/contribute and a full shopping section. With just about every link to social media they now have one heck of a powerhouse of a web site.