The design is all about connections - and to communicate and nourish an adventurous spirit, fuel a passion for discovery and spark innovation. The design approach was all about tapping into the colors, fun fonts and language that hits home with the tween market which is the sweet spot of the group attending. The camps are based on Brian Wicklund’s AFM teachings, it motivates and inspires students of all ages and abilities to play together and grow as musicians.
Students of the violin, viola, cello, guitar and mandolin learn tunes and techniques from a variety of traditions such as Bluegrass, Scottish, Jazz, Appalachian, Irish, and blues in classes from master teachers who make even complicated skills understandable and fun.
Note: I'm only showing a few pages from the extensive branding & positioning document.
