When the "House of Mouse" calls I always know the project will be fun and a challenge. Creating a new identity for Disney is always an honor. This new brand was to replace the historic and respected Disney Learning property so not only did it have to feel fresh, energetic and new, but it would be a mark that must stand the test of time and be flexible enough to be used within countless applications.
The mark had to have a few versions… a very basic and clean type solution and then versions where the letterforms would be animated with icons that express the types of learning experienced. This logo is used upon everything the Disney company creates that pertains to learning… so I am proud to have my visuals plastered upon just about everything they make!