I thought I would share some of the process of what happens when a mark is created for Disney. Many people do not know that when we create sketches for Disney there are many restrictions. First, you must work with and only use approved and Disney owned company fonts. 2nd, you are going to have to wrestle with a multitude of words… and 3rd, lets not forget intergrating that Disney logo!
I have attached a few sketches so you can see how different the ideas can be even given such restrictions. Enjoy!