2015 was all about change for DLE. The core partners made the very brave decision to introduce a new company name after years of successful operation. “Events” was dropped and replaced with “Experience” in order to better reflect the more diverse projects and scope of work they are capable of. This change would require a total reworking of all the brandied materials and new web site design. As our conversations deepened it became very clear that DLE was changing in ways beyond just a name… there was a new philosophy and a new scope of work the company would be striving to be awarded.
I created a corporate overview document for the company, clearly outlining and defining the WHO, WHAT and WHY. The document is used for pitching all new potential clients and projects. A template for client project presentations was also designed and provided so the in-house team can have a visual standard and unity to all their materials.