The project was a deep and far reaching one where we developed the overall conceptual direction for the business. The client wanted us to create a high end pharmacy focusing upon engaging and transforming the pharmacy experience. The multi layered project covered the areas of: Philosophy & Approach to the retail side of the business, Name Explorations & Brand Messaging, Presenting Architectural Directions / sourcing for fixtures, Logo and extension onto branded materials as well as incorporating it into the B&M space.
The logo was designed to have flexibility for application uses across a variety of materials as well as all print needs. I think we stopped counting when we hit about 50 logo explorations!!!